Evri Vs. Ensembli

At this week’s DEMO conference, two products are launching that are aim to make memetracking easier for everyone. The first one is UK-based Ensembli, which lets users enter any keyword, and it returns articles about that topic. The second is a new feature from semantic search engine Evri called “Collections” which lets you follow any term that it has categorized. Both are new twists on an old idea: prospective search. (You enter a company name or topic and any time a new article about that subject appears, it populates a custom feed to track that meme). I’ve tried out both, and compare my experiences below.

Neither one was as comprehensive or up to date as they should be. Searches for news about major companies such as Google or Facebook missed headlines that other memetrackers such as Techmeme do a better job of capturing. But both have merits as prospective search tools and are examples of how search is increasingly becoming more of a navigational tool.

Evri’s Collections feature lets you “follow” any concept that the semantic search engine has categorized. The Collection page brings up not only recent articles, but also images and videos for the topic you are tracking. It also provides a handy list of related topics and concepts. For instance, my “Google” collection offers links on the side to “Eric Schmidt,” “Twitter,” “Microsoft,” and the lost city of “Atlantis.”

Evri’s collections pages are basically saved searches, with different entry points to navigate to other entries on Evri and across the Web. Topics can be merged in the same collection, so you can follow Google and Facebook on the same page. For some reason, Evri chose to show only the latest three articles for each topic, which is much too limited. It certainly doesn’t capture all the news you’d want to see. And if Evri’s semantic search engine has not categorized what you want to track, you are out of luck. For example, it doesn’t recognize the DEMO conference as a separate topic.

Ensembli, in contrast, provides a much simpler interface. Once you sign up, you type in the topic you want to track, and then Ensembli uses artificial intelligence software to generate a feed of articles about that keyword. The fed updates as new articles appear. You can follow as many topics as you want, but there is no way to browse topics or find related topics. You are presented with a blank search box and either know what you want to track or you don’t. Each headline can be expanded to provide a summary of the article, and you can share each headline, but only via e-mail.

When you click through to a story, you can also share it directly via an Esnembli toolbar at the top. (You are actually sent to an Ensembli link which frames the underlying Webpage, much in the same way Ginx and Digg’s upcoming toolbar present shared pages). Integration with Twitter, Facebook, Friendfeed, and other social sharing services is sorely lacking.

I have a few other issues with Ensembli as well. There is no way to combine topics into a single feed. You have to click on each term you are following to see the respective headlines. There is no way to see them all together. The biggest weakness, however, is that the headlines are not always as comprehensive or up to date as they should be. For instance, tracking “Google” turns up one article from yesterday as the most recent one, and then before that is an article from February 18. There are enough things going on at Google and enough coverage that Ensembli should be able to produce multiple headlines every day. Finally, Ensembli even had trouble identifying articles about itself. (I got a bunch of articles about “ensembles,” a forgivable error, but you’d think the startup would have at least properly categorized itself).

All in all, Evri wins this faceoff.

Twilio Closes Funding Round

Twilio, the powerful API for phone services that allows developers to quickly integrate telephony functionality into their apps, has closed its first institutional investment round, which was led by Founders Fund and Mitchell Kapor. The company plans to use the new funding to increase its efforts in sales and marketing, and to enhance the infrastructure of the service (likely to cope with increasing demand). The amount of the round was not disclosed.

In conjunction with the funding announcement, Twilio has also announced some of its early customers, including Cheetos, Earth911, and Tumblr, which used the service to launch its Call-to-audio feature last month. Sony Music has also been using Twilio to promote some of its album releases; musicians have been recording phone messages, which can then be sent to fans of the band (you can hear a sample recording below).

The Twilio service allows developers to integrate common phone actions (like placing calls or playing back a recording) using a small set of basic API commands. Building basic projects, like this Rick Roll app, takes only a few lines of code, though developers can create far more advanced applications (Earth911 used Twilio to replace the systems behind their 1-800-CLEANUP recycling hotline).

With a solid business model and a growing customer base that includes Fortune 500 companies, Twilio seems to be off to a great start. While some commenters in my original post noted that there are a number of enterprise solutions that offer similar functionality, it’s clear that Twilio’s simplicity and use-based pricing structure has a strong appeal for many developers.

Unofficial Desktop App

Everything comes around full circle. First we had Joost, Babelgum, Veoh, and others create standalone client software for watching online videos, but the ease and ubiquity of watching directly in the browser trumped whatever technical benefits a standalone client provided. The rise of YouTube, and more recently Hulu, proved that. But now that watching videos on the Web is something many of us spend an increasing amount of time on, the idea of a better viewing experience through a download client may now be making a comeback.

Hulu, in particular, now has an upgraded, if unofficial, desktop app in MyMediaPlayer2. Developed by Paul Yanez, this video player is more of a demonstration app than anything else, but it is still quite functional. MyMediaPlayer2, which was recently released, is an Adobe Air app which features 400 TV shows and 208 movies from Hulu. You start with a grid view, which resizes depending on the size of your screen and the window. The larger you make the window, the more thumbnail TV show icons appear in the grid dynamically. When you click on a show or movie, it then takes over the top half of the screen, with a list of other episodes below with the date, description, run-time, and a thumbnail. There is also a full-screen mode that works with a remote and allows for a ten-foot viewing experience. The app also includes Twitter integration. Now the whole world can know every time you are watching an episode of The Hustler.

But Yanez is not married to the idea of watching videos outside the browser. The app also works natively in Google’s Chrome browser. Simply go to this URL: http://www.paulyanez.com/labs/mymediaplayer2/app/. That link seems to work in Firefox as well. And Yanez even has a version that works inside Microsoft Outlook. I am not sure why yoou’d want to watch videos in Outlook, but you can.

Yanez has bigger ideas about what a media player should do, and has created an overall framework for what a Web media player should be. Many of these ideas are realized in MyMediaPlayer2. Before you go ahead and download the app, though, you should know that it regularly becomes disabled every time Hulu makes a major change to its service. If this happens again, Yanez suggests that you email Hulu CEO Jason Kilar to complain.

Tap Tap Revenge

The sequel to Tap Tap Revenge, the iPhone’s most popular game ever, is hitting the App Store tonight. The original version(iTunes link) of the game has been downloaded over six million times and spawned a number of spinoffs featuring licensed music from Weezer and Nine Inch Nails. You can learn more about the sequel here, and we’ll update the post as soon as it goes live on the App Store. Update: You can download the app here.

Created by iPhone development house Tapulous, the TTR series is akin to a ‘Guitar Hero’ for the iPhone, asking users to tap their fingers on a flurry of scrolling blobs that are presented in time with the music (it’s fairly easy to get started, and very addictive). Tap Tap Revenge 2 will include a new game engine with a revamped look and feel, along with some gameplay additions that include new moves like the “Tap & Hold” and “Multi-Tap”. The game will feature over 150 free songs (downloaded after installing the app) including music from Death Cab for Cutie, an exclusive song by The Cyrstal Method, and another by Stroke 9.

The game is expanding its social options, tapping into the iPhone’s network effect to create a ‘Challenge’ system that lets users face off with friends, who attempt to beat each others scores. The game will also include an ‘achievements’ system, and a complimentary new feed for alerts, allowing users to keep track of their friends’ accomplishments. There’s also a “Kids Mode” that offers a more basic version of the game for younger children.

TTR2 is sure to be another hit for Tapulous, but the game is still hindered by the App Store’s ban on allowing developers to include in-game transactions. Whenever Tapulous wants to release a premium song on the TTR platform, it has to do so through an entirely new game - it can’t sell premium songs through an integrated store in Tap Tap Revenge. If Apple ever does remove the restriction (and it should), Tap Tap Revenge and its sequel could well become some of the store’s most lucrative titles.

Crowded Online Commentary

Why do online commenting start-ups keep beating their heads against the same wall? Kutano, a browser add-on that lets users read, write and search comments side-by-side with any webpage, launched at DEMO today. With over one-third of the 1.574 billion internet users worldwide participating in online commentary and forums, Kutano is joining a slew of other start-ups hoping to capitalize on this growing trend by providing a free and open stage for online discussion.

As we wrote about last fall, there have been many online discussion add-ons and services developed to allow users to share unmoderated commentary on webpages, but very little traction for most of them.

Kutano’s technology doesn’t appear to be vastly different than its predecessors. Once Internet Explorer and Firefox users (Safari and Linux versions will be rolled out in Q2 2009) download the free add-on, a Kutano, collapsable “window” will be displayed to the right of the browser, which will show the discussions and information related to the specific subject (not by URL) of the web page that is being viewed. The add-on lets users comment on the website and also allows users to search and exchange information on any related commentary on the web (much like Reframe It). This serves to broaden the discussion, but also risks showing disjointed conversations.

Kutano, which means crowd or gathering in Swahili, integrates with Facebook and Twitter, giving users the ability to broadcast commentary on social networks. While Kutano offers users the ability to create specific subject-based commentary, competitor Reframe It provides many more social-networking features, including the ability to follow comments in a RSS feed and upload Gmail and Facebook contacts into the application.

Kutano will undoubtedly confront similar roadblocks that other commentary and Web annotation applications have experienced. The chance of coming across a website with commentary from Kutano users is small, making the side-panel somewhat useless. Like Reframe It, Kutano’s comments can only be seen by users who have downloaded Kutano to their browsers. And as free and open commentary becomes a staple of blogs and media sites, users tend to look and read comments and discussion sponsored by the blogs and news sites themselves. I’m skeptical that users will be looking for yet another open forum for comments and discussion relating to, for example, articles on The New York Times website.

Companies Honest With ReputationCheck

Social evaluation platform Vanno launched a widget application of its real-time company reputation index called ReputationCheck. Vanno’s platform allows customers and others to share stories about their personal experiences with a particular company, submit news articles they’ve read about companies, fill out surveys and comment on companies. Vanno then quantifies this dialogue and information into an index using Bayesian algorithms (the same statistical methods used to filter spam and detect credit card fraud). The company’s index measures the reputation of more than 5,800 companies worldwide.

Vanno’s reputation index was recently brought into the public light when Vanno quantified the damage Kellogg’s brand sustained after the company pulled the plug on Michael Phelps’s sponsorship following the swimmer’s marijuana photo fiasco. Vanno’s data suggested that Kellogg’s reputation plummeted after its decision, falling even further on the index than when the company had to recall products after this year’s peanut butter salmonella scare.

ReputationCheck, the index’s embeddable widget, shows a company’s real-time reputation rank and compares the rank to the best and worst companies relative to customer and employee satisfaction, community involvement, the environment, patriotism and social responsibility. The widget can be used in a post or in the sidebar of a site. Considering all of the various inputs of the index, the ranking system cannot be deemed as 100 percent authoritative. But it certainly is a measure of the public’s perception of a company. (Contrast to Glassdoor, another reputation service from employees’ point of view). While the index widget could be useful to bloggers and writers to show one measure of a reputation of a company, its probably best not to rely upon ReputationCheck as the final arbiter of a company’s standing.

Startup2Startup Tackles Web Design

Last Thursday over 140 entrepreneurs, investors, and startup rookies came together for Startup2Startup, a monthly invite-only dinner built around fostering the startup community. This month’s featured speaker was Adaptive Path founding partner and ex-Googler Jeffrey Veen, who walked the audience through some of the key aspects of website design and how to deal with associated communication issues.

Following Veen’s presentation, the attendees shared their thoughts and experiences related to design in intimate round-table discussions. The event’s co-founder Dave McClure painstakingly creates seating arrangements to ensure that each table has an array of attendees ranging from startup rookie to veteran, ensuring that discussion is both lively and informative (and strictly off-the-record).

The evening was an overwhelming success, highlighted by Veen’s engaging presentation that was both accessible and entertaining (you can see an intro video and his slides below, and we’ll post the full video of his talk shortly). As a bonus, Veen introduced the audience to one of his newest projects.

Dubbed Wikirank, the site tracks the popularity of Wikipedia articles, sifting through hundreds of gigabytes of Wikipedia’s publicly available traffic data and presenting it in an intuitive and attractive interface. With this data, the site can generate an at-a-glance view of what the world is interested in at any given moment. The site also allows users to create embeddable charts comparing the popularity of different topics over time. If you’d like to try it out, the first 30 TechCrunch readers to enter their Email addresses here will have access to the site’s private beta.

Next month’s Startup2Startup event will feature Tony Hsieh, founder and CEO of Zappos, who will be offering tips on building a great company culture and customer service (for which Zappos is widely acclaimed).